BOLT
A University branding & identity project aiming to bring skate culture to the UK through a Skateboarding Festival. Proportionally, the majority of professional Skaters are American - BOLT wants to change that. Using a relatable tone of voice, BOLT gives skaters of all ages and skill levels a route to success through different spaces within the festival - Coaching, Competitions, Scouting and Jam.. I focused on how the festival would market itself through posters, animation and an informational Zine.
Large poster, showcasing all of the spaces within the festival.
Coaching space poster.
Mockup showing the large poster in context, targetting frequently visited skater spaces.
Jam space poster.
Competitions space poster
Scouting space poster.
Mockup showing the individual posters in context, targetting frequently visited skater spaces.
Informational Zine, with details for the festival and a festival map.
Secondary outcome, showing some festival cups.
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